A student of traditional Chinese medicine, Kim Hee Jun established Elizavecca in 2011. In 2013, the brand's Green Piggy Collagen Jella Pack became a bestseller in Korea. Soon after, their Milky Piggy Bubble Clay Mask achieved cult status with Korean skincare fans all over the world for its unique formulation. Elizavecca manufactures all its products in Korea using high-quality and effective skincare ingredients. The brand prides itself on offering its products at affordable prices to allow more people to enjoy having beautiful skin.