Mishe is a modern beauty brand based in Huntington Beach, California. We work directly with skilled R&D labs & top industry professionals to bring you innovative beauty products that simply work.


For over 20 years, my family has been serving the Southern California community high-quality beauty products from top-of-the-line haircare products to European skincare. On a Seoul searching trip to Korea, I discovered the world of Korean Beauty. I was overwhelmed by the quality of advanced ingredients and new innovations that were being produced. Back in Los Angeles, I was determined to honor my roots and dive deeper into the K-Beauty market. I wanted to bring two worlds together... the merging of Western Science and Eastern Aesthetic. My vision was to provide an accessible marketplace with the best and most innovative skin and hair products both worlds have to offer. I can proudly say that my dream is now a reality with Mishe Beauty.


Our Ethos. We explore ideas that elevate the beauty world. We empower your own kind of beauty. We are Mishe.


Our robust editing process means that only a small percentage of the products we test will be approved. This means if we've approved a product, you can trust that we believe in it and that it works.

1. Discover: We talk to everyday clients to find out what their needs are. We talk with R&D labs for the latest innovations. We keep our ears to the ground to hear what is trending. From bloggers to magazine editors, we searc out to discover the best products. But that is not enough, we then test them.

2. Test: With our diverse group of experienced makeup artists, hair stylists, aestheticians, and beauty influencers, we test every product. We study the product from the inside out so you can be assured that the product/brand meets the highest standards. Importantly, we also vet harmful ingredients so our clients never have to worry about their health. We do all of this without compromising effectiveness.

3. Approve: This is the final step... After our testing stage, we gather our feedback and edit. If we concur that the product meets our standards then and only then does it get stamped with the Mishe Stamp of Approval.